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\begin{figure}[htbp]
\centering
\begin{tikzpicture}
\node[ellipse,draw=black!55,thick,align=center,fill=red!11,text height =.2cm,text width=3.7cm,minimum width =2cm] (A) at (0,0) {PERSUASIVE COMMUNICATION};
\node[inner sep=0pt,draw=black!55,thick,rounded corners=1pt,align=center,fill=blue!11,text width=5cm,minimum width=1cm, minimum height=3.1cm,xshift=5cm,yshift=-.5cm] (RA) at (A.south east) {PERIPHERAL ATTITUDE SHIFT\\Changed attitude is relatively temporary, susceptible to counterpersuasion, and unpredictive of behaviour};
\node[inner sep=0pt,draw=black!55,thick,rounded corners=1pt,align=center,fill=blue!11,text width=6cm,minimum width=1cm, minimum height=1.7cm,yshift=-2.2cm] (B) at (A) {MOTIVATED TO PROCESS?\\(personal relevance, need for cognition, etc.)};
\node[inner sep=0pt,draw=black!55,thick,rounded corners=1pt,align=center,fill=blue!11,text width=6cm,minimum width=1cm, minimum height=1.7cm,yshift=-2.5cm] (C) at (B) {ABILITY TO PROCESS?\\(distraction, repetition, knowledge,etc.)};
\node[inner sep=0pt,draw=black!55,thick,rounded corners=1pt,align=center,fill=blue!11,text width=5cm,minimum width=1cm, minimum height=2.6cm,yshift=-3.8cm] (RC) at (RA) {IS A PERIPHERAL PROCESS OPERATING?\\(identification with source, use of heuristics balance theory, etc.)};
\node[inner sep=0pt,draw=black!55,thick,rounded corners=0pt,align=center,fill=blue!11,text width=6cm,minimum width=1cm, minimum height=2.2cm,yshift=-2.7cm] (D) at (C) {WHAT IS THE NATURE OF THE PROCESSING?\\(argument quality, initial attitude,etc.)};
\node[inner sep=0pt,draw=black!55,thick,rounded corners=0pt,align=center,fill=blue!11,text width=3cm,minimum width=1cm, minimum height=2.6cm,xshift=1.513cm,yshift=-1.29cm] (D1) at (D.south west) {MORE FAVOURABLE THOUGHTS THAN\\ BEFORE?};
\node[inner sep=0pt,draw=black!55,thick,rounded corners=0pt,align=center,fill=blue!11,text width=3cm,minimum width=1cm, minimum height=2.6cm,xshift=-1.513cm,yshift=-1.29cm] (D2) at (D.south east) {MORE UNFAVOURABLE THOUGHTS THAN\\ BEFORE?};
\node[inner sep=0pt,draw=black!55,thick,rounded corners=1pt,align=center,fill=blue!11,text width=5cm,minimum width=1cm, minimum height=2.1cm,yshift=-8.5cm] (RD) at (RA) {RETAIN INITIAL ATTITUDE\\Attitude does not change from previous position};
\node[inner sep=0pt,draw=black!55,thick,rounded corners=1pt,align=center,fill=blue!11,text width=6cm,minimum width=1cm, minimum height=2.2cm,yshift=-5.7cm] (E) at (D) {IS THERE A CHANGE IN COGNITIVE STRUCTURE?\\(thought rehearsal, ease of generation, etc.)};
\node[inner sep=0pt,draw=black!55,thick,rounded corners=1pt,align=center,fill=blue!11,text width=6cm,minimum width=1cm, minimum height=3.7cm,yshift=-4cm] (F) at (E) {};
\node[text width=3cm,align=center,xshift=-1.5cm,yshift=.8cm] (F1) at (F) {CENTRAL POSITIVE ATTITUDE CHANGE};
\node[text width=3cm,align=center,xshift=1.5cm,yshift=.8cm] (F1) at (F) {CENTRAL NEGATIVE ATTITUDE CHANGE};
\node[text width=6.8cm,align=center,yshift=-1.1cm] (F1) at (F) {Changed attitude is relatively enduring, resistant to counter persuasion, and predictive of behaviour};
%
\draw[>=latex,->,color=black!55,thick,line width=1pt] (A) -- (B);
\draw[>=latex,->,color=black!55,thick,line width=1pt] (B) --node[color=black,midway,right,xshift=0cm,yshift=0mm] {If yes} (C);
\draw[>=latex,->,color=black!55,thick,line width=1pt] (C) --node[color=black,midway,right,xshift=0cm,yshift=0mm] {If yes} (D);
\draw[>=latex,->,color=black!55,thick,line width=1pt] (D1.south) --node[color=black,midway,right,xshift=0cm,yshift=0mm] {If yes} ($(E.north)+(-1.5,0)$);
\draw[>=latex,->,color=black!55,thick,line width=1pt] (D2.south) --node[color=black,midway,right,xshift=0cm,yshift=0mm] {If yes} ($(E.north)+(1.5,0)$);
\draw[>=latex,->,color=black!55,thick,line width=1pt] ($(E.south)+(-1.5,0)$) --node[align=left,color=black,midway,right,xshift=0cm,yshift=0mm] {If yes\\[-.2em](faviourable)} ($(F.north)+(-1.5,0)$);
\draw[>=latex,->,color=black!55,thick,line width=1pt] ($(E.south)+(1.5,0)$) --node[align=left,color=black,midway,right,xshift=0cm,yshift=0mm] {If yes\\[-.2em](unfaviourable)} ($(F.north)+(1.5,0)$);
%right col
\draw[>=latex,->,color=black!55,thick,line width=1pt] ($(RA.west)+(0,-.69)$) --node[color=black,midway,below,xshift=-.1cm,yshift=0mm] {If no} ($(B.east)+(0,.5)$);
\draw[>=latex,->,color=black!55,thick,line width=1pt] (RC) --node[color=black,midway,above,left,xshift=.1cm,yshift=-1mm] {If yes} (RA);
\draw[>=latex,->,color=black!55,thick,line width=1pt] (B.east) --(RC.west);
\draw[>=latex,->,color=black!55,thick,line width=1pt] (C.east) --node[color=black,midway,above,xshift=-.1cm,yshift=-1mm] {If no} (RC.west);
\draw[>=latex,->,color=black!55,thick,line width=1pt] (RC) --node[color=black,midway,left,xshift=0cm,yshift=0mm] {If no} (RD);
\draw[>=latex,->,color=black!55,thick,line width=1pt] ($(D2.east)+(0,.3)$) --node[color=black,midway,above,xshift=0cm,yshift=-1mm] {If no} (RD);
\draw[>=latex,->,color=black!55,thick,line width=1pt] (E.east) -- ++(7,0) --node[color=black,midway,above,xshift=-6.2cm,yshift=-4.2cm] {If yes} ++(0,8.29) -- (RC.east);
\end{tikzpicture}
\caption{The elaboration-likelihood model of persuasion and information processing (Petty et al., 2002:166)}
\label{fig:modpip}
\end{figure}
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